A Publicist Roundtable: Promoting Jazz in a Changing Media Landscape Artwork

The Buzz: The JJA Podcast

The Jazz Journalists Association is a membership organization founded in 1986. We promote the creation and dissemination of accurate, ethical, informed journalism on all jazz’s genres, and encourage innovative use of media to spur the growth, development and education of audiences for jazz. Public programs include Seeing Jazz Photography Master Classes, The Buzz podcast, celebrations of Jazz Heroes and Jazz Awards, and the website JJANews.org. Theme "Big Vic" composed by John Michaels Featuring Makaya McCraven Geoff Vidaland Mark Dunlap recorded by Doug Hewitt. Podcast edited by Wiz Petta.

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The Buzz: The JJA Podcast

A Publicist Roundtable: Promoting Jazz in a Changing Media Landscape

June 02, 2025 • The Jazz Journalists Association

Join host Michael Ambrosino as he speaks with three veteran jazz publicists—Ann Braithwaite (Braithwaite & Katz Communications), Lydia Liebman (Lydia Liebman Promotions), and Matt Merewitz (Fully Altered Media)—about the evolving nature of jazz promotion.

The group discusses how they build relationships between artists and audiences, adapt to media fragmentation, create engaging content in the age of AI, and measure success in their campaigns.

These industry insiders share candid insights about the challenges of breaking through the noise and connecting jazz artists with listeners in today's digital world, while revealing the passionate commitment that keeps them going in an increasingly complex promotional landscape.

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For more from the Jazz Journalists Association, go to JJANews.org.